Google Adwords Australia - Authorised Adwords Reseller Australia Hot Goanna TM

Christmas Advertising Strategies and Sales Contact Strategy.

Sannta Clause is coming to town.  Some of us boom, some of us close. Some wind down and some continue as normal.  You need to put in place your strategies now to cover which is relevant to you NOW!  Otherwise your web designer or email manager will not be able to fit in the work you need to do to be current.  If you are a boomer, like our christmas and retail clients, then the site and budgets and ads should be on now.  Turn off dates for Christmas Google Adwords advertising, relevant to delivery times must be set up and adhered to.  Please let us know in advance what day your Chrissy offers finish.  For those that close, for goodness sake get your header on your website (as a minimum effort) showing your close and open dates and make sure your emails (all of them) have an autorespoder with thank you for your inquiry, we reopen on the ….. and will get back to you then.  If the matter is urgent please call 04  (mobile).  Keep the customer service going and the sales focus relevant.  Existing clients will wait and urgent inquiries are going to be very happy to find emergency help.  Sales inquiries will wait, if you tell them when you are back.  We have proved this with many clients over the past 3 years. 

If you are a wind down, do what we do, put it up on the site, in your reports and provide a relevant point of contact (even by email for a staff member at home or in the skeleton team).  Start reminding existing clients in your day to day emails during December, just like we do. 

If its situation normal, then TELL people in your ads and site.  It will make your click through rate huge.  The average searcher will know you are open and you will be the standout advertiser on the page.  Put a standard banner or footer in every email you send in December and January.

If you need help with your campaigns or web site for Xmas, call your account manager now.  We will be closing on about the 17th and will have an emergency skeleton crew working from home each day and email xmas@hotgoanna.com.au to get our wonderful festive season staff to help you. 

It’s your Christmas, make it the best you can.  It’s up to you.

Adwords Christmas Special

Thanks for clicking on our ad on Google, and for those avid readers of my blog, thanks for picking up on the feed.  As an Australian Authorised Google Adwords Reseller, our team constantly strives to do better than our competition.  Oh, and yes, we have all the badges that Google and Yahoo award in Australia.

Stop right now. You are either after your first Adwords Account or you have your own account with or without a manager.  If you are a first timer, just read on.  If you have an existing account, even with a manager, log into it now and go to the TOOLS link in the green bar at the top of your Campaign Mangement window.  Choose My Account Change History and choose 1 month from the menu.  If your account does not show daily activity from yourself or your manager, then you just are not cutting it. You are paying too much and getting too little.

For the first timers, you probably will ask why should I pay someone to do it for me when I can do it myself.  Well, we can all do a tax return!  But, if you get an Accountant to do it you pay for it and you expect a better return on your money than doing it yourself, let alone the time you SHOULD be spending on it to get the return you want.  Adwords is no different.  Its changing all the time and we have proven that we can do a better job.  Spend some time on the links on this page in the previous blogs on the right and you will see.

We don’t manage thousands of accounts using automatic software, and we don’t just manage the top end of town.  Some of our clients have been with us since day one in 2005, and many have stayed since they joined us.  Some of our happiest clients only have a $10 a day budget and our biggest clients, well lets just say that its up in the hundreds of thousands in adspend each year.  Our “real” managers regularly get a pat on the back from their clients for the outstanding job they do.  We have been around for a long time, and we continually strive to give our clients the best service, advice and performance.  Please read our history at http://www.google.hotgoanna.com/history.html

I digress, there is a Christmas special on Google for Adwords in Australia from Australias Favourite Adwords Reseller.  This time of the year, many of our clients in the B2B sector wind down their accounts with the Christmas Season, whilst some B2C wind up.  At the moment our phones are quiet and we have excess management and set up capability as we have just hired and commenced training new Adwords Account Managers. 

If you have an existing Adwords Account and you would like to get cheaper clicks, more sales per dollar  and a much higher quality score from your account, being guided by our amazing team, who will actually take an active part in the growth of your business on line, then we have a deal for you.  Simply click the link below and put in the comments box ”I want the Christmas Special”  Until the 31st December we will take your existing account, and completely rework it for you at no cost.  We will not charge you our normal set up fee of $199 plus GST, AND, we will give you a free landing page valued at $550 for your Google Ads to point to.  Plus, starting in January, we will plant a carbon offset tree each month you stay with us.  When  you pay your monthly adspend and management invoice we get a registered charity Carbon Neutral to plant an offset tree for your business.  Thats 2 tonnes of CO2 that we will offset for you so that your ads and the servers that serve them, are NEUTRALISED.  If you are a first timer and want a new account, the same deal applies.

Before you click on this http://www.hotgoanna.com.au/join.php, and yes, there is Google Tracking code on it to ensure we know what words on Google work for us, read our blog items on the side, we have been supplying free advice and tips to Adwords Account Holders, just like you for more than 2 years.  It will give you an idea of what we do.  If you need more info, then check out our client welcome video http://au.youtube.com/watch?v=cDZxG6wuJPs

You get the best minds, the best trained Adwords Professionals (that Google staff actually come and see and update every 3 months), the best daily reporting in Australia, outstanding bid management software and a REAL ACCOUNT MANAGER.   This is without doubt the best Christmas deal going on Adwords and the best we have ever offered in our history.  Merry Christmas from Hot Goanna and have a carbon neutral new year on Adwords with even better results than you get now.

Mark Tull
Founding Director
Google Adwords Professional
Hot Goanna Pty Ltd  http://www.hotgoanna.com.au
Authorised Google Adwords Reseller

Google Estimates Christmas Shopping Trends for 2008

Google has carried out a retail survey in the US and have posted their findings and advice for this Christmas shopping season.  Whilst I don’t usually take a great deal of stock of data from the USA as an advice factor for our markets, I believe these findings are probably relevant.  Have a read yourself.   

1. Both research and shopping will start early this year: 31% of consumers plan to start holiday shopping and research before Halloween and a majority (57%) will start before Thanksgiving.¹ Therefore, the shopping has already begun…is your marketing strategy ensuring that your brand is top of mind throughout the entire research-purchase process and making it into the consideration set early on?
2. Consumers will spend more time looking for deals: 43% of consumers say they plan to spend more time this year shopping around for gifts because of the current state of the economy.¹ Consumers are taking the time to research the right purchase…Brands will need to focus on having a strong presence and clearly expressing their value proposition to guarantee inclusion in the consideration set.
3. There are 5 fewer shopping days this year, between Thanksgiving and Christmas, than last year: This is when the peak of conversions happen; therefore, retailers need to be wary of the tightened timeline and put strategies in place to lessen the crunch, by urging consumers to start purchasing before Thanksgiving!

1.OTX/ Google 2008 Holiday Shopping Intentions Survey, 9/16-9/24 2008, n=10,039Finally

From this, I would agree that the fewer shopping days (due to year) and the intentions from the survey to shop around more based on the economic climate, and therefore you should look at your competitors and position your prices and value to ensure you get your best slice of the market.  Oh and by the way, don’t forget a first time visitor doesnt know what your site looked like last week, if your prices have improved etc.  TELL them, and make sure you put something on your site and products about XMAS.  Change your standard header.  Get involved actively in  the best shopping time of year and make it work for you.

Put your Adwords strategy for Christmas into play now….. or your clients will shop somewhere else. 

Online Retail Statistics - USA and UK Markets

Following the previous entry where I mentioned CoreMetrics, we have been contacted by them and found out more about them.  They have Rod Jacka from Panalysis as a fully trained Representative in Australia and this speaks volumes for their online anlaytics, as we know Rod is the Stats Guru in Australia.  Kevin from Coremetrics sent us some further data, some of which can be found on their site below.  But here are two PDF documents UK JULY AUG USA JULY AUG showing retail sales and traffic in the US and UK for July and Aug 08 with a comparison to Aug 07.  If you are in these markets, this will make very good reading for you.  If you are using Adwords in these markets, you will definately get some strategy from this information, and Kevin has promised us AUS stats when they come to hand. Kevin can be contacted at the website. http://www.coremetrics.com/company/contact_us.php 

Adwords Quality Score - Updates

Following the role out of the new adwords quality score a few weeks ago, we have now seen the stabilization of our clients accounts.  We have seen some clients accounts had been affected seriously enough, that ads were not showing and some accounts were effectively dead.  Some amazing first page estimations were up to a record $119, but we now see that first page bids have settled down.  Obviously the algorythm has sorted itself out.  Running a report on keywords now includes the numeric quality scores of 1 to 10.  It is now clear what Google have been trying to achieve.  The old Poor, OK and Good did not give the level of information that was needed, as the increments were hidden, now we see them more clearly and minute changes to landing pages can now reveal the more subtle changes in keyword quality.  It is still unkown what effect the poorer ranked words are now having on a group, campaign and account basis, but with further investigation, we will get a better idea.  Overall, the hump seems to be past us, now its back to learning the nuances of the new scores.  Never a dull moment on Google.

Australians Ecommerce Shopping Highest in the World.

According to a study in this months Business Acumen Magazine, a company called Coremetrics have released the results of a US based, six month benchmarking study on ecommerce purchases.  This was carried out in 2008 with some 72 million ecommerce retail web sessions, which sounds like a shopping cart provider.  Now the interesting thing was that Aussies spend 7.3 minutes per visit to shop, whereas the UK only spend 6 minutes.   It reported that the average sale rate (conversions from each 100 visits) was 4.4% but in the UK it was on 1.7%.  USA was 4th with 3.3% and NZ was second with 4%.  Interestingly, Singapore was the lowest sale rate with just 1% but had the highest overall order price of $111 average sale.  Aussies only spend $54 on average but the UK and US were both in the middle $70 average sale price.  NZ spent less at just $48.  Aussies averaged 9 page views per visit (session)  but the UK only did 8.  Out of this data, I would recommend that you look at your conversion rates and cost per visitors, based on these rates.   Based on the low sale price in Australia, you need to be very mindful of your cost per click prices.  However, as with all averages, the difference between search keywords and their outcomes are massive, and this of course is not reflected in this data.  But, overall, if you have a shopping cart, then 4% conversion is the average to beat.   Mark Tull.  Director  Hot Goanna www.hotgoanna.com.au

Adwords Quality Score - A step backward?

Since the commencement of the new, improved Google Adwords Quality Score in the past 4 weeks, we have seen first hand the massive negative impact this has caused on some accounts.  And, for those that have not yet been reviewed, its just a matter of time.  We have seen accounts with a 2 year CTR of in excess of 5% to 30% taken down from showing ads, effectively.   Google Adwords new landing page and keyword / ad quality score has said ” we won’t show your ads anymore due to your poor quality”.  Now, don’t think I am bitter, we have seen them all in the past 3 years or so.  We have seen the scams, the multi level marketing, the affiliates and all the rest, but, these accounts, however, should not have been hit by poor quality.  Let me explain.  One account, with a 5% ACCOUNT CTR is a computer training provider.  They have put on 3 new sales staff in the past year to handle the inquiries from the site from Adwords.  The ads, keywords and landing pages are spot on, tight, well placed, well written and the CTR speaks for itself.  The landing pages have the full course content for each RESPECTIVE course from each keyword/ad and they do it everywhere in Australia, no form fills, no money, just what they do really, really well and its all for free on the site.  If you want to inquire you can.  Almost a perfect set up.  The next example is the ONLY provider of an automotive part in the entire world.  They have had CTR of about 20% to 30%  for more than a year, and more than 600 people have inquired from their one page landing page web site about parts or distributorships in the past year.  I know that a dead end page with little content is not what Google wishes for, however, the market has spoken, and it is  a loud public voice.  Conversion rates are about 30% to 40% so you can take the massive CTR and a great, tight, well delivered campaign and plug in user experience of 30% to 40% satisfaction.  This account too, has been effectively culled by the new Adwords Quality Score.  Now, for the first time in my 1200 days of managing an Adwords MCC, I have seen a manual quality score review process.  My reps at Google Aus, took our cases and put them back to the Product Specialists, and within a few days, the old account settings are turned back on, in their previous conditions, and with immediate restitution to their previous customer satisfaction levels.  The talk around the office is, that no one in their right mind would do their own google adwords account, because we are frustrated with this new impact, and its ALL WE DO.  However, we have succeeded once, twice and now thrice, and common sense has prevailed over the Google Algorythm.   We have also found a new way to make the new quality score, rescore the exiting account in the process.  To get help with your Adwords Quality Score in Australia, It’s Simple…. http://www.hotgoanna.com.au .

Where were you on Google in 2001 ?

A little bit of fun for Google and Adwords.  In these ever darkening times a bit of light relief.  To celebrate Google’s 10th birthday, they have released their search index as at 2001.  It’s a lot of fun to see who was around, and who was not, just 7 short years ago.  Paris Hilton aparently was not alive, and even Hot Goanna was unheard of.  See if you can find yourself or your competitors at  http://www.google.com/search2001.html

Adwords Advice - 3 times the traffic - less money

We received a good client today.  A leader in their industry and Victoria from Marketing Angels knew they could do better.  They had been running their own adwords account for a long time and decided to plug in Hot Goanna.  We took the existing campaign, and did our magic and here are the first days results.  Here you can see their existing campaign, (the paused accounts) and our campaigns (the active accounts) on the SAME DAY, with the same budget and what a difference.

I have copied this straight from Adwords and removed the names to protect the client.  I have removed conversion rates, as that is private, and don’t worry about CTR, it’s only early days.  Can you get 3 times the traffic for less money on day one, yes you can (as Bob the Builder says).  How?  It’s simple, It Works.  Ask Hot Goanna how at www.hotgoanna.com.au.

Adwords

Google has tightened up Adwords once again.  We now see that we cannot bid on keywords every hour of the day as we used to using the Google API.  Now its only once a day.  This really goes to show that a sound positional strategy is going to be harder to achieve and keep constant.  Also, following the recent quality score changes, we now see a new problem.  Today, we used the Adwords Ad Preview tool and found that Google was not showing ads for a client as they thought the client was not in the Geographic Area that the ads were showing for.  We have never seen this before. We have asked our Google Reseller manager for clarification and will advise when its at hand.  However, on first appearance, it now looks like local search may have an impact on Adwords… more to follow at Hot Goanna.

Google Adwords Quality Scores Just Got Harder

The algorythm has changed again, and its going to mean more attention to detail and lots more learning!  Adwords announced today at http://adwords.blogspot.com/ that the old indicators of keyword quality have been removed and a test group has been allocated to see how the new minimum bids, inactive for search and page postions will go.  It’s even been pushed out before the API and Editor have been amended to accommodate it!  Interesting……  We at Hot Goanna will certainly participate in the trial period and will keep you informed on how much we have lost in clarity and how much these new changes impact on the management requirements to make and keep your adwords account performing at its best.  More to follow…..

Google Adwords and Search Volumes in Australia - Hot Goanna releases Weekly Graph

We were sitting in Google’s Office in Sydney early one morning last week, waiting for our Google Manager to shout Hot Goanna  breakfast at the Google Staff Cafe.  On the screen on the wall in reception is a nice scrolling read out of the actual searches being performed on Google in Australia - in live time.  It got us thinking about search volumes in the market and what is the mix of educational V informational V Commercial search in Australia.  From this Google Data screen it appeared (from a very short data set) that there is about 10 educational for each 10 informational and about 1 commercial search request.  

If that is the case, then given that a set proportion of search patterns will give a set result, we then went to work on our last 2 months search volumes on Google.  We used all clients as a data set and we came up with this very interesting Australia Wide statistic.  The Olympics is bad for search volumes.  Also, the end of the Financial Year was anything but a boom time.  Weekend search has improved in the past month compared to a downward trend in June.  Also, we see two huge spikes in the past 2 months.  One on a Tuesday and one on a Monday.  There has only been one Friday in each of the past 2 months where search volumes were higher than the rest of that preceeding week, and we see that all search peaks by Wednesday each week with those exceptions on a Friday, once a month.  Mondays and Tuesdays are the most consistant search days and last Sunday was the lowest volume of search in over 2 months.  So it looks like Channel 7’s claims of 6 million viewers for the opening of the Games has continued the Trend.  Search volumes have gone flat in the past 4 weeks, but are still marginally higher than June this year.  If you want the most visibility, Wednesday is your day. More to follow next week…..

Australian Online Statistics Hot Goanna View on E Marketer and Google

Australia has been reported to spend more online on ads than even China.  Since 2005, our online ad spending has increased from $467 Million to $979 million in 2007.  We now aparently are just behind Japan in advertising online.   Interestingly, according to the latest E Marketer piece, buying via our ecommerce sites in Australia grew by 45% in 2007 to $13 BILLION.  That’s over $1,000 Million each month or in excess of $33.3 Million per day, or even more amazing, $1.4 Million each hour of the day.  I left off the extra Billion from the first figure , just to accommodate the GST component, fees, bank charges etc. 

Further, it has been reported that there are now 13 Million internet users in Australia (55% of population) and this is projected to rise to 76% by 2012.  For those that are getting into Mobi Ads, it was stated that Australia has an average of 2.9 mobile phones per household, which put my house about 28% higher than the national average.

For those with a penchant for numbers, if we take the average daily spend of google advertising clients at being somewhere between $25 and $30 per day, then from the total advertising spend, we see that there would be something like 89,000 internet advertisers in Australia in 2007.  I would probably guess that this number might be closer to the 60,000 mark and that probably, with the top end of town, it might be an average daily spend of near the $45 mark.

Using this method, we see that ecommerce income of $13 Billion, divided by 60,000 advertisers might show an average yearly sales income of $216,000 each, or $593 Avg per day for their daily spend of $45.  If each advertiser has a 50% margin on their product, then is the average ROI of 650%, that comes from these estimations, accurate? Reflecting on our clients, I would think this figure is probably accurate when you compare all the verticals and all their product prices etc.

Lets ask around and see what clients get as an average return for a $45 investment on Internet Advertising.  Oh and by the way, this report stated that Google is the top visited site, with a lead of 2 to 1 over its nearest rival in Australia.

Now that is a survey I would like to get the stats on.

Google Adwords Management - Humans Make the Difference

Here is a typical example of what Highly Qualified Adwords Managers can do for your Google Adwords Account.  No computers, no software, just smart minds and lots of experience through a range of verticals.  This client had never broken 2.8% as a conversion rate over the past year.  The ads pointed to really good informative pages on their site and we convinced them to make a change and try custom built landing pages.  We took their largest current product and built a completely new look for them and did a quick test with A/B ads.  The results are stunning. With just 10% adshare on a development url (not even a strong domain name to support it) this new page outperformed the existing highly evolved web site by more than 4 TIMES!  If we allowed it to take 9 times more of the ad traffic, then we would have seen them achieve 20 bookings rather than the 5 they achieved and the cost per conversion would have reduced from $18 to $3.82.  So, what do we draw from this?  Successful Adwords Management is not solely dependant on setting up a good campaign, great terms, good groups and ads, and high quality scores.  It’s not even only about how well your web site converts visitors into booking or leads or signups.  It’s about having the right people with the right knowledge providing a daily and weekly REAL management service, and allowing these experts to coach you to achieve better levels of performance for your online products.  Times are getting tougher, and only the smarter business owner will survive online.  Prosper from Google Adwords Authorised Reseller experts and see what you can do to your online performance with something as simple as a landing page for each of your products.

Adwords - Search Volumes Revealed for the First Time!

As of today, I have had a Google Adwords Multiple Client Centre for 1129 days!  In all my time, Google has never revealed real search volume numbers.  Even as a Google Adwords Professional, Google Adwords Company and a Google Adwords Reseller these numbers have been a closely guarded secret.  Today they were revealed!  It true! A Google Adwords Tool change has shown real monthly search volumes on each and every keyword and combination of keywords (phrases).  Given how closely guarded these numbers have been in the past, (there have been lots of graphs, but a graph without numbers only gives a trend, not real search numbers to gauge budget on etc) this is so close to cracking the algorythm that we professional account managers should be really excited.  It may be a mistake, as there have been some fairly serious stuff ups inside the Adwords MCC of late, due to programming updates, however, I dont think it is.  Now you can accurately run a fact finding campaign to compare actual search impressions against what Google tells you was out there for that term last month.  It’s just stunning.  Real DATA> It is not quite the holy grail, but it’s close to finding the map to locate it.  If you would like to find these numbers,  it’s simple, call 1300 468 462 or visit www.hotgoanna.com.au and put in an inquiry.  I will be happy to point you in the right direction for your account management needs.  Or of course, you can wait for other blogs to catch up, but Hot Goanna client have started to benefit from this today.

Half Price Clicks - Hot Goanna Proves Adwords Prices can be REDUCED

A leading Australian energy supply company came to us last week.  They had done well on Adwords and were paying on average $2.50 per click.  They had tried our competition and they had not satisfied them.  We took on the account and set up a completely new Adwords Account for them.  We penalised ourselves on purpose.  With a new account, you tend to receive the industry average on clicks for some time until the account can generate some performance history.  With this hurdle, Adam, one of our leading PPC account managers put up a winner.  First day, half price clicks.  Yes, same postion or better, and clicks on average at $1.20.  To make it even harder, we dropped their existing budget by more than 60% and we got more quality traffic on this reduced budget than they did by themselves.  It is that serious, It’s your money.  Google is simple to use, but to get the very best out of your online advertising, you have to either commit the time and study to it, or get the best PPC online marketing team in Australia to help you .  It’s simple, it works.  Oh, and by the way, you now get a killer landing page for free with every Adwords Account we set up.  Call Hot Goanna TM, 1300 468 462 or visit www.hotgoanna.com.au

Google Adwords Page Load Time - Live tonight in Australia

In Google Adwords training with Google Australia Staff today in Brisbane, we were informed that google will launch the actual load time score of Australian pages tonight.  This will immediately start to impact on your bids and costs.  We have been told that load time of your page is compared to the average load time in your region.  If the page is Ok, then its the same or better than the average in your region.  We have asked them to find out if an Australian site is hosted in the US, then does the US average load time of the server and page make the quality score in the US relevant, or does it relate to the Austalian average.  We have also asked how we actually get Google to reassess a bad load time score.  Google Staff are looking into this and will let us know… stay tuned for more soon.

CeBit Australia 2008 - E Marketing Success

Out of over 750 exhibitors at CeBit 2008 Australia, only one made it to the front page of the E Marketing Expo website.  Hear all about how well this show went this year with Hot Goanna selling Google Adwords, as an Authorised Google Adwords Reseller.  Find the full video at http://www.emarketingexpo.com.au/

Google Adwords Support Supplied by Reserve Bank of Australia

Well, not directly, but the end result is the same.  Less people travelling (petrol prices) less time (lifestyle) less disposable income (interest rates) and looking at the retail shops June Sales attendances on the news tonight, guess what you can draw from all this? More people will go looking for the best deal online.   Google has long reported that certain events are either good or bad for search volumes.  National Holidays and massive events = search volumes go down,  Bad Weather (not natural disaster levels) search volumes go up because people are stuck indoors.  So, what does the current state of the Australian economy mean for Google and for Google Adwords advertisers.  It’s good news in my opinion.  Less money in the pocket of shoppers might mean a retail downturn, but it definately means that people will look more for value in a shopping purchase and that means the internet.  As Google provides 88% of the Australian search market (previous post) then this situation is a given.  If your business is not on front page of Google, via Adwords, so that you can daily react to your market and amend your presence and control its postion, then you will suffer from the proposed drop off in the economic slow down.  If you are an existing advertiser on Google Adwords, then you must actively re-asses your budget, bids and positional strategy to find your very best ROI at the lowest CPC.  If you, or your Google Adwords account manager are not working towards this strategy, again, you will be affected by the economic u turn that we are seeing.  Lets face it, first it was CO2 levels, then it was global warming, then the credit crises, then petrol prices.  It’s a tough market, but the smart ones are still growing their business, just like Hot Goanna.  Petrol Price Proof your business, and thank the Reserve Bank for their past good work in continually increasing their base interest rates……(I reckon if they did not do it, we would not be in the hole that we are in now, given that probably water and petrol have had a bigger overall effect)  Anyway, no one can actually work this out.  What you can do is get the best Google Adwords assistance at www.hotgoanna.com.au or call 1300 468 462 during business hours.  Work out how you can beat the downturn, and keep your business above the water line (no pun intended for those in Queensland)

Google Search Volumes in Australia and other data from CeBit 2008.

Having the opportunity to Moderate at the SEM seminar at CeBit 2008 I was able to hear the brightest and best informed spreading excellent data on the Australian Search Market.   Interesting facts included.

According to Hitwise, 88% of Australian PPC traffic comes from Google.

Sept 07 to March 08- Australia 26.8% of visits to websites came from Search Engines.

In the UK 15% of PPC traffic goes to shopping sites, in Austalia its only 8%

In the UK 7% of PPC traffic goes to travel sites, in Australia its only 5%

Email sites visitors are down, and Social Network sites are up. 

Search volumes in Austalia has decreased by 1.53% over last year, with this traffic going directly to an increase in Social Networking sites by the same amount.  My Space has 44% of the market, Facebook 35% and Bebo 8%.

Search traffic uses the following numbers of words in their search terms for the past 6 months.

Number of Words used to search on (terms)       Percentage of Users

1                                                                                    22%
2                                                                                    30
3                                                                                    22
4                                                                                    12
5                                                                                      5
6                                                                                      2

Local Search Market in Australia is currently dominated by

Google    19%    White Pages 19%  Yellow 10%

Google Maps use has grown 250% in the past 12 months. 

It was estimated that there are 15.3 million Australians using search each month and each one averages 80 searches each per month, which puts the Australian market at someting like 1.22 Billion searches each month. This also, if 88% on Google is correct means that 13.4 million Aussies use Google each month.  Based on this, we can report that every Australian statistically sees an ad from Hot Goanna, every month.  Need to know more, visit www.hotgoanna.com.au or call 1300 468 462